Required Resources

Read/review the following resources for this activity:

• Textbook: Chapters 11 and 12
• Lesson
• Minimum of 1 scholarly source

Instructions

In this assignment, you will evaluate the marketing mix of a company of your choice.

Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.

Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:

• Product strategy
• Pricing strategy
• Place (distribution) strategy
• Promotion strategy

Writing Requirements (APA format)

• Length: 2 – 3 pages (not including title page or references page)
• 1-inch margins
• Double spaced
• 12-point Times New Roman font
• Title page
• References page (minimum of 1 scholarly source)

SOLUTION

The marketing mix strategy for Mega Coffee shop

The product

The Mega coffee shop is known to sell products such as coffee and pastry products and can easily be classified as a fast food operation business. The company ensures to provide the best quality products as one of the strategies of attracting the consumers. The coffee is well brewed to meet the needs of the consumers. To identify the needs of the consumers, the store ensures to conduct a survey by collecting consumer feedback. This as Išoraitė (2016) discusses helps to not only improve the quality of the consumer but to align the goals of the company with the needs of the consumer.

Pricing strategy

The price of the company is aligned to the needs of the consumer. The company surveys the consumer capability and ensures to provide the prices that match the lifestyle of the people or the consumers. Please click the purchase button to access the entire copy at $10